Realtor.com Connection Plus and Concierge (formerly Opcity)

Realtor.com operates a paid-per-impression model (Connection Plus) and a referral-fee model (Concierge, formerly Opcity, acquired 2018). Concierge typically takes 30-35% of GCI on closed deals.

Realtor.com (operated by News Corp's Move, Inc.) offers two paid agent programs. Connection Plus operates similarly to Zillow Premier Agent: agents purchase share-of-voice in target markets through monthly subscription, with leads routed proportionally. Pricing varies by market and ZIP density. Concierge, formerly branded as Opcity (acquired by News Corp/Move in 2018), is a referral-fee model: Realtor.com qualifies the lead via call center and concierge service, then routes it to a partner agent in exchange for a referral fee on closed transactions. Reported Concierge take rates cluster at 30-35% of GCI, with Realtor.com generally not publicly disclosing the specific rate. Concierge focuses heavily on warm-transferred leads, claiming higher conversion rates than self-served portal inquiries. Both Connection Plus and Concierge persist in 2024-2025 as separate Realtor.com agent products, sometimes used by the same agent for different lead sources.