Homes.com Pro (CoStar Group)

CoStar Group acquired Homes.com 2021 and relaunched a redesigned agent product in 2024 emphasizing 'your listing, your lead' branding. Subscription-based pricing rather than referral fees; pricing varies by market and tier.

Homes.com, owned by CoStar Group (NASDAQ: CSGP), relaunched its agent-facing product in February 2024 with significant marketing investment. The pitch emphasizes that buyer inquiries on Homes.com are routed to the listing agent rather than to advertisers (a contrast with Zillow and Realtor.com's lead-distribution models). Agent pricing is subscription-based, varying by market and tier; reported pricing for 2024-2025 ranges from approximately $1,000/year for smaller markets to substantially higher in tier-1 metros where CoStar has emphasized agent ad placement. Unlike Zillow Flex or Realtor.com Concierge, Homes.com does not take a referral fee on closed transactions under its current model. The economics depend heavily on whether the agent generates listings that drive Homes.com traffic—the model rewards listing-heavy agents more than buyer's agents. CoStar's commercial real estate platform success informs the Homes.com pricing strategy, but the residential model is still maturing in 2024-2025.