OJO Labs, Movoto, and OpJet referral programs

OJO Labs (Movoto) was acquired by Realtor.com 2023 and subsequently wound down. OpJet is a smaller independent referral platform. Both used referral-fee models similar to Opcity, typically 25-35% of GCI.

OJO Labs operated Movoto, a real estate search platform with a referral-fee model where qualified leads were routed to partner agents in exchange for 25-35% of GCI on closed transactions. Realtor.com (Move, Inc.) acquired OJO Labs in 2023; the Movoto consumer brand and OJO's lead-routing technology were folded into Realtor.com's broader concierge operation, with the standalone Movoto agent program wound down through 2024. OpJet (separate from OJO Labs despite name similarity) is a smaller independent platform offering similar concierge-style lead routing at comparable take rates. Agents who were active on Movoto in 2022-2023 typically transitioned to Realtor.com Concierge or other portal programs in 2024-2025. The general lesson: smaller portal-referral platforms come and go on relatively short cycles; agents who built lead flow around a single small platform often face disruption.